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<title>Website Content &#8211; Using Your Articles' Titles to Get Your Writing Published</title>
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<h1>Website Content &#8211; Using Your Articles' Titles to Get Your Writing Published</h1>

Amongst internet marketers it is a well known fact that writing
your own articles for others to publish on their website is one of
the best forms of advertising there is. Not only are articles good
for establishing a client base and a steady stream of traffic, the
best part about them is that they are a completely free form of
marketing.
However, many internet marketers rush to write and submit their
articles to article databases and are disappointed with the results
that they achieve for the effort they spent writing them. This is
undoubtedly because they have not thought clearly about the
articles that they have been writing and have made one of the many
mistakes that can so easily occur when not planning writing
properly. In this article, I will discuss one of the most common
reasons why articles might not pull in the results that you expect.
This is the article title.
Many internet marketers who write their articles are so busy
concentrating on the content of their article that they do not stop
to think about the importance of the article&#8217;s title. An
article&#8217;s title is its headline and does the job of
attracting the skimming eyes of a publisher who may be skimming a
page of 50 articles similar to yours. The title must make your
article stand out and entice a viewer to look at your article
instead of someone else&#8217;s. In this way, you could say that
the article&#8217;s title was even more important than the
article&#8217;s content, because without an effective title, the
body of the article would never be read. Now, the best way to make
your title stand out from the rest is to use positive and decisive
words. For example:
Instead of: &#8216;How to lose weight in 30 days&#8217;, you
could have, &#8216;8 breakthrough steps to lose weight easily in an
unbelievable 30 days!&#8217;
Notice how the words &#8216;breakthrough&#8217;,
&#8216;easily&#8217; and &#8216;unbelievable&#8217; immediately
give you the impression that this article is really going to give
you the information you need. In addition, the &#8216;8
steps&#8217; part has shown the reader from just the title that the
information in this article is broken down into easy to read
sections. Readers are always looking for the articles which will
give them the &#8216;easiest&#8217; and &#8216;cheapest&#8217; way
to do things and so take this into account when writing your
article title.
An unknown fact to some internet marketers is that the title is
what is read by the search engines and so a poor article title can
lead to few or even no search engine results for your article.
Nowadays, seeing as search engines are a huge source of traffic, it
is imperative that you make your article search engine friendly by
using your article&#8217;s title to full effect. Make sure to
include your main keywords in the title, preferably at the
beginning. For example:
Instead of: &#8216;How to lose weight in 30 days&#8217;, you
could have, &#8216;Losing weight &#8211; The secret steps to
slimming yourself in 30 days!&#8217;
In second title, &#8216;losing weight&#8217; are the first 2
words in the title which will immediately be picked up by the
search engines. Notice how the hyphen has also been used to
separate these key words from the rest of the article title. This
is also search engine friendly and at the same time looks more
aesthetically pleasing to a reader and will more likely spur him or
her to read your article seeing as the article content
&#8216;losing weight&#8217; has been immediately established in the
reader&#8217;s head by the first 2 words.
The bottom line is this, make sure that you do not underestimate
the importance of a good title because this will determine the
amount of views your article receives and ultimately will determine
the success of that article.

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