Amongst internet marketers it is a well known fact that writing your own articles for others to publish on their website is one of the best forms of advertising there is. Not only are articles good for establishing a client base and a steady stream of traffic, the best part about them is that they are a completely free form of marketing.
However, many internet marketers rush to write and submit their articles to article databases and are disappointed with the results that they achieve for the effort they spent writing them. This is undoubtedly because they have not thought clearly about the articles that they have been writing and have made one of the many mistakes that can so easily occur when not planning writing properly. In this article, I will discuss one of the most common reasons why articles might not pull in the results that you expect. This is the article title.
Many internet marketers who write their articles are so busy concentrating on the content of their article that they do not stop to think about the importance of the article’s title. An article’s title is its headline and does the job of attracting the skimming eyes of a publisher who may be skimming a page of 50 articles similar to yours. The title must make your article stand out and entice a viewer to look at your article instead of someone else’s. In this way, you could say that the article’s title was even more important than the article’s content, because without an effective title, the body of the article would never be read. Now, the best way to make your title stand out from the rest is to use positive and decisive words. For example:
Instead of: ‘How to lose weight in 30 days’, you could have, ‘8 breakthrough steps to lose weight easily in an unbelievable 30 days!’
Notice how the words ‘breakthrough’, ‘easily’ and ‘unbelievable’ immediately give you the impression that this article is really going to give you the information you need. In addition, the ‘8 steps’ part has shown the reader from just the title that the information in this article is broken down into easy to read sections. Readers are always looking for the articles which will give them the ‘easiest’ and ‘cheapest’ way to do things and so take this into account when writing your article title.
An unknown fact to some internet marketers is that the title is what is read by the search engines and so a poor article title can lead to few or even no search engine results for your article. Nowadays, seeing as search engines are a huge source of traffic, it is imperative that you make your article search engine friendly by using your article’s title to full effect. Make sure to include your main keywords in the title, preferably at the beginning. For example:
Instead of: ‘How to lose weight in 30 days’, you could have, ‘Losing weight – The secret steps to slimming yourself in 30 days!’
In second title, ‘losing weight’ are the first 2 words in the title which will immediately be picked up by the search engines. Notice how the hyphen has also been used to separate these key words from the rest of the article title. This is also search engine friendly and at the same time looks more aesthetically pleasing to a reader and will more likely spur him or her to read your article seeing as the article content ‘losing weight’ has been immediately established in the reader’s head by the first 2 words.
The bottom line is this, make sure that you do not underestimate the importance of a good title because this will determine the amount of views your article receives and ultimately will determine the success of that article.